Marketing

Logos

The Official University of South Florida St. Petersburg campus logo is the preferred logo for the majority of university communications. 

Download logo usage guidelines

PROMOTIONAL ITEMS

  • The university’s preferred vendors are listed on this page.
  • These vendors have our current logos and adhere to brand management and licensing.
  • Please use these vendors when ordering give-away items.

As always, contact Marketing for assistance.

DOWNLOAD LOGOS

USF St. Petersburg primary logo

HORIZONTAL (PRIMARY) LOGO
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USF St. Petersburg secondary logo

 

SECONDARY STACKED LOGO
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VECTOR LOGOS and other logo variations are available upon request. Please contact Marketing.


THE UNIVERSITY LOCKUP:

The University of South Florida official logo lockup combines the Bull-U icon with the university wordmark as a single unit. The official logo lockup should be used on behalf of all colleges.

THE BULL-U ICON:

The University of South Florida iconic Bull-U is a strong and identifiable mark that uniquely represents the University of South Florida. This mark is allowed for use on apparel, promotional items, and uses related to university pride and spirit upon request and approval only. Academics units should not use the Bull-U in isolation as an identifier to represent their college, department, or unit. Instead, the official academic or administrative logo lockup should be used.

THE UNIVERSITY WORDMARK:

The University of South Florida Wordmark is the graphic representation of the University name. It may be used by itself in academic settings such as conferences, research presentations, research or educational symposiums, etc. Use the Wordmark alone at your discretion.

Logo Usage Guidelines

The names, logos and symbols presented on this site are registered federal trademarks owned exclusively by the University of South Florida. After reviewing this page, faculty and staff can use these logos for official university business purposes only. They may also be used for non-commercial purposes at university-sponsored events.

Non-university third parties that would like to use the university’s name, symbols, or logos, or who would like to demonstrate an affiliation or partnership with USF St. Petersburg campus, must request permission to use the logos by contacting a member of the Marketing team.

Can I use a USF St. Petersburg campus logo?

You can use a USF St. Petersburg campus logo if you are producing print and / or electronic communications on behalf of an official department / office within the university. However, please note that you must obtain prior written permission from USF St. Petersburg campus Marketing and Communications before you can legally use the USF St. Petersburg campus logo.

Printed items include but are not limited to newsletters, annual reports, brochures, posters, t-shirts, pens, mugs, ads, table coverings, banners, flyers, etc. Please note: You must use a high-resolution, print-ready version of the logo on all printed materials.

Electronic format includes but is not limited to websites, mobile apps, social media sites, etc. Please note: You must use a clean, web-ready version of the logo for electronic use.

Permission does not entail authorization for production or distribution until the final printed or electronic collateral is submitted and approved by USF St. Petersburg campus Marketing and Communications.

Can I alter a USF St. Petersburg campus logo?

No. You cannot alter a USF St. Petersburg campus logo in any way. You cannot change the fonts, change the colors, remove elements, or add elements.

In addition, you cannot tilt the logo; screen the logo; stretch the logo; place the logo on a busy background; or place the logo too close to other elements.

How much space around the logo is required?

A clear zone of white space, proportionately equal to 1/3 of the height of the mark, must surround the USF logo. This space must not include other graphics, text or a busy texture that hinders readability of the mark.

The clear zone applies to all versions of the USF St. Petersburg campus logo.

Can I use the USF St. Petersburg campus logo or portions of the USF St. Petersburg campus mark for my student organization or club?

No. The USF St. Petersburg campus logo is a registered trademark that represents the authority of the university. It is used on materials that are administered by offices and divisions of the university. Student groups may use USF's green and gold colors and design custom art marks for clubs and other student-run organizations. Art elements may not be added to the USF St. Petersburg campus logo.

If University of South Florida St. Petersburg campus or other derivative of the USF St. Petersburg campus name is included in the name of the organization and used within the art mark, there must be adherence to the USF St. Petersburg campus standard fonts. Any altering of the university’s name from USF St. Petersburg campus or University of South Florida St. Petersburg campus must be approved by Marketing and Communications.

In addition, students may not use the USF St. Petersburg campus logo on personal business cards. A USF St. Petersburg campus business card identifies an employee of the university.

How can I obtain permission to use a USF St. Petersburg campus logo on an item I am creating for resale?

All items with a USF St. Petersburg campus logo that are being produced for resale must be licensed through USF’s licensing agent, The Collegiate Licensing Company (or “CLC”). For information about the licensing process or to obtain a license, contact CLC.