Marketing
Color and Typography
Typography
BRAND FONTS FOR ADOBE USERS:
- Trade Gothic Bold Condensed for titles and Trade Gothic Condensed for body copy.
- Please contact a Marketing team member for additional information.
ALTERNATE FONTS TO USE FOR INTERNAL COMMUNICATIONS:
Arial Bold for headlines and subheads
Arial for body copy
Can I use other fonts in my print materials?
Yes, but sparingly. Just remember that the goal is to select fonts that are easy-to-read and appropriate for your communications.
What else should I know about typography?
There are several common mistakes that are easily remedied. Here are a few general rules:
- Do not put two spaces after a period or colon.
- Do not use more than two fonts in your design project.
- Use decorative fonts sparingly.
Colors
CORE COLORS
Our core colors are USF Green, White, and USF Gold. The PMS, CMYK, RGB and HEX codes
are listed for consistent appearance across various mediums.

USF GREEN
PMS: 342
CMYK: 93, 10, 75, 43
RGB: 0, 103, 71
HEX: #006747

USF GOLD
PMS: 4535
CMYK: 6, 8, 35, 12
RGB: 207, 196, 147
HEX: #CFC493

WHITE
PMS: N/A
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
HEX: #FFFFFF
SECONDARY COLORS
Our core colors – together with Sand and Evergreen – should be used in overwhelming majority.

SAND
PMS: 614
CMYK: 7, 4, 19, 0
RGB: 237, 235, 209
HEX: #EDEBD1

EVERGREEN
PMS: 3435
CMYK: 96, 15, 84, 56
RGB: 0, 84, 50
HEX: #005432
ACCENT COLORS
Employ the accent colors selectively and do not allow them to dominate.

LEMONGRASS
PMS: 380
CMYK: 18, 0, 100, 0
RGB: 219, 228, 66
HEX: #DBE442

APPLE
PMS: 376
CMYK: 44, 0, 100, 0
RGB: 156, 203, 59
HEX: #9CCB3B

TEAL
PMS: 341
CMYK: 80, 7, 62, 16
RGB: 0, 147, 116
HEX: #009374

SEAGLASS
PMS: 5503
CMYK: 38, 0, 25, 22
RGB: 128, 176, 166
HEX: #80B0A6

STORM
PMS: 7700
CMYK: 97, 53, 33, 10
RGB: 0, 100, 132
HEX: #006484

SILVER
PMS: 427
CMYK: 22, 12, 12, 0
RGB: 202, 210, 216
HEX: CAD2D8

GRAY
PMS: 430
CMYK: 55, 34, 32, 0
RGB: 126, 150, 160
HEX: 7E96A0

SLATE
PMS: 7545
CMYK: 75, 52, 47, 22
RGB: 70, 96, 105
HEX: 466069
Metallic Foil Stamp
Where appropriate, for formal, elegant printed items, you may use a metallic gold
foil stamp, in a color selected to match USF gold displayed above as closely as possible.
Foil stamping is a specialty process that can not be recreated with PMS, CMYK or metallic
ink. Consult with UCM or your print vendor for more information.