Contact Us

Communications & Marketing Staff

Carrie O'Brion
Director of Communications & Marketing
(727) 873-4452

Carrie's Biography

Carrie drives strategic communications and marketing for the university, including executive communications, brand and reputation management, crisis communications and media relations. She previously served as the Senior Manager of Communications for BluePearl Veterinary Partners, the country’s largest provider of specialty and emergency veterinary medicine, with more than 70 hospitals in 21 states.

Carrie began her career as a journalist and spent more than seven years as a reporter and an editor at the Tampa Bay Times. She has a bachelor’s degree in political science from Colgate University and a master’s degree in communication from Johns Hopkins University.


 Lily Hoddinott
Graphic Designer

Lily's Biography

Lily has 14 years of graphic design and marketing experience. She has a broad skill set including corporate and lifestyle marketing in a wide variety of industries from real estate and property development to electronics.

Lily is a Florida native and loves traveling around the world. She holds a BFA in Fashion Design and Marketing and an MBA in Marketing.


Amy Harcar Holloway
Project Manager
(727) 873-4986

Amy's Biography

Amy is responsible for managing the project flow of the USF St. Petersburg campus and Communications & Marketing Team. With a Master’s degree in Communication from the University of South Florida, she has 15 years of experience in nonprofit administration, volunteer management and human resources.


Sarah Sell Ward
Communications Specialist
(616) 970-5524

Sarah's Biography

Sarah covers news and events for USF-St. Petersburg campus. She produces videos and writes stories for print, online and social media platforms.

Sarah spent 27 years as a television news reporter and anchor in Michigan before moving to Florida to be closer to her family in the Tampa Bay area. As a television news journalist, she won several awards for her work, including multiple Emmys for stories about social issues, business, education, and the environment.

Sarah has a bachelor's degree in communication from the University of Wisconsin-Stevens Point.

Matthew Cimitile
Communications Officer
(727) 873-4840

Matthew's Biography

Matthew reports and writes about key USF St. Petersburg campus news and events for print, online and social media platforms. He serves as a primary point of contact for general media requests as well as assists in crisis communication, helping to respond to emergencies and media inquiries.

Prior to joining the USF St. Petersburg campus team, Matthew worked for the Appalachian Mountains Joint Venture, where he developed content for a regional partnership focused on bird conservation, raised awareness around key conservation programs and produced messaging for Congressional briefings. He has a bachelor’s degree in history from the University of Tampa and a master’s in environmental journalism from Michigan State University.


 Kate Holden
Web Developer
(727) 873-4040

Kate's Biography

Kate is responsible for managing the web presence for USF St. Petersburg campus. Prior to joining the team, Kate worked for 14 years as the webmaster at Indiana University where she also obtained master’s degrees in both information science and instructional systems technology. Kate possesses extensive experience with a variety of content management systems, web development tools, and web security applications.


Cliff McBride
Multimedia Journalist
(727) 873-4468

Cliff's Biography

Cliff is a visual story-teller, providing both photos and video of events and activities at the university for print, online and social media platforms.

Cliff has over 30 years of experience as a photographer with the Tampa Tribune and Newschannel 8.