Marketing
Internal & External Channels for Promoting USF St. Petersburg Campus News & Events
DAILY
Website Homepage - https://www.stpetersburg.usf.edu
- Audience: External audience of current/prospective students, alumni, faculty/staff, parents of students, community partners/friends of the University.
- Purpose/Content: Featuring major news & upcoming events.
- Submission Guidelines: Matthew Cimitile, mcimitile@usf.edu
Campus Social Media (Facebook, Twitter, Instagram, YouTube, TikTok, LinkedIn)
- Audience: External audience of current/prospective students, alumni, faculty/staff, parents of students, community partners/friends of the campus.
- Purpose/Content: Updating audiences 2-3 times a day on happenings, accomplishments, research, events, campus life.
- Timeline: Posts are generally scripted out a week ahead of time.
- Submission Guidelines: Matthew Cimitile
- Facebook Events
- Create Facebook Event from your dept. account and tag main USF St. Petersburg campus social account (https://www.facebook.com/gousfsp) to be co-host.
Harborside News Listserve
- Audience: Faculty, staff and students who opt in to receive emails.
- Purpose/Content: For business-related information, upcoming activities, search committee meetings, etc.
- Submission Guidelines: Any faculty, staff, and students can post to Listserv once they have registered - https://www.stpetersburg.usf.edu/hr/new-hires/harborside-listserv.aspx
Bulls Connect - https://bullsconnect.usf.edu
- Audience: Students.
- Purpose/Content: Promoting events, programs and experiences.
- Submission Guidelines: https://www.usf.edu/student-affairs/bullsconnect/depts-colleges.aspx (USF users must create a login).
Digital Screens on Campus
- Audience: On-campus audience.
- Purpose/Content: Wall displays graphics in University Student Center (USC) largely for upcoming events.
Submission Guidelines: Submit digital flyer here.
Flyers on Community Boards
- Audience: On-campus audience.
- Purpose/Content: Promoting activities and events, boards found in SLC, Library, USC, and elsewhere on campus.
- Submission Guidelines: Any faculty, staff and students can create, print and hang flyers on community boards. Check with Communications & Marketing regarding branding and check with staff in buildings for how many you can attach to each board.
WEEKLY
Press Release/Media Advisory/Newsroom Website - https://www.stpetersburg.usf.edu/news/index.aspx
- Audience: Media contacts and general public
- Purpose/Content: Generate awareness of major news and happenings, promote storytelling around the University, ensure media coverage to reach key audiences.
- Timeline: Pitch story idea at least a month prior to event or when it should be published
(varies depending on how many news stories Dept. is working on at the time).
- Submission Guidelines: Carrie O’Brion, carrieobrion@usf.edu or Matthew Cimitile mcimitile@usf.edu
Regional Chancellors Weekly Update
- Audience: All faculty and staff.
- Purpose/Content: Featuring university-wide announcements and updates from leadership, including institutional items on accreditation, key meetings with community partners, etc.
- Timeline: Goes out once a week, day varies.
- Submission Guidelines: Carrie O’Brion.
Word for the Herd
- Audience: Students
- Purpose/Content: Loaded with content about what is happening on campus in the week to come for students.
- Timeline: Goes out every Monday.
- Submission Guidelines: Information is collected through Bulls Connect (indicate inclusion for Word for the Herd during questionnaire when posting in Bulls Connect). Don’t have Bulls Connect account, email Abigail Bradley-Tyler awbradley@usf.edu.
Bulls After Hours - https://www.stpetersburg.usf.edu/student-life/student-life/about/bullsafterhours.aspx
- Audience: Students, faculty and staff
- Purpose/Content: Weekly updates highlighting campus and community events (free or low-cost) on the weekends.
- Timeline: Goes out every Friday on Harborside and social media.
- Submission Guidelines: Submit by Thursday to Hannah Johnson, hajohnson21@usf.edu
MONTHLY
Harbor Notes Events - https://conta.cc/3psSUqa (latest edition)
- Audience: Community partners, general public, alumni, faculty/staff, community board members, elected officials.
- Purpose/Content: Preview of major public events on campus.
- Timeline: Goes out around the 1st of the month. Need content a week before 1st of the month.
- Submission Guidelines: Matthew Cimitile
Harbor Notes Newsletter - https://conta.cc/3u7EKMU (latest edition)
- Audience: Community partners, general public, alumni, faculty/staff, community board members, elected officials.
- Purpose/Content: Wrap up key stories and news coverage.
- Timeline: Goes out around the 15th of the month
- Submission Guidelines: All content in newsletter comes from news stories above or coverage by media outlets.
COMPASS Chronicle
- Audience: Student families
- Purpose/Content: Designed to provide families with the latest campus news and events, snapshot of what students may be experiencing. Topics include: academic resources on campus, community events, tips from advising and involvement opportunities that students can take advantage of during the year.
- Submission Guidelines: Carolina Nutt carolinanutt@usf.edu.
PERIODIC
Mass Emails
- Audience: Faculty, staff and students
- Purpose/Content: University-wide announcements on critical information or emergency messages suitable to entire campus.
- Policy: Any mass email must be reviewed and approved by Communications & Marketing Dept.
- Submission Guidelines: Carrie O’Brion or Matthew Cimitile
QUARTERLY
USF Magazine
- Audience: USF alumni, faculty/staff, donors, friends of University
- Purpose/Content: Highlighting the great stories happening throughout the University of South Florida, high impact activities and major initiatives and programs.
- Submission Guidelines: All St. Petersburg campus content in USF Magazine comes from news stories above.
EACH SEMESTER
Regional Chancellor Letter to Parents
- Audience: Parents
- Purpose/Content: Regional Chancellor connecting with parents, providing recap of past months and outlook on what is to come.
- Timeline: Goes out at the beginning of each semester.
- Submission Guidelines: Carrie O’Brion
Fall & Spring Faculty/Staff Meeting
- Audience: All staff and faculty
- Purpose/Content: Regional Chancellor and Regional Vice Chancellor for Academic Affairs providing key updates to campus community on recent achievements/progress/new initiatives.
- Timeline: Beginning of each semester.
- Submission Guidelines: Carrie O’Brion.
YEARLY
Innovations Magazine
- Audience: external audience of current and prospective students, alumni, faculty and staff, parents, community partners.
- Purpose/Content: Yearly wrap up of the biggest news, accomplishments and stories.
- Timeline: Put together December, Publishes in January
- Submission Guidelines: Stories/information selected by Communications & Marketing Department comes from news stories generated over the past year.
EXTERNAL RESOURCES
Public Event Calendars
- St. Pete Catalyst Community Calendar
https://stpetecatalyst.com/contribute/event/ - Creative Loafing Events Calendar
https://posting.cltampa.com/tampa/Events/AddEvent - Tampa Bay Times Events Calendar
https://www.tampabay.com/life-culture/entertainment/calendar/
Community Partner Newsletters or Social Media
Community organizations may be willing to assist in disseminating info about events.
Connect with Caryn Nesmith, carynn@usf.edu, for help.
Arts Organizations
- Creative Pinellas Social Media and email newsletters
- St. Pete Arts Alliance social media
- Warehouse Arts District Association newsletter
- Artist United (Facebook groups)
- Woodson African American Museum of Florida
Business Organizations:
- St. Petersburg Area Chamber of Commerce
- St. Petersburg Innovation District
- St Petersburg Downtown Partnership
- St. Petersburg Economic Development Corporation
- Pinellas County Economic Development